Happy St. Patricks Day

Tis the day to indulge in that green beer and good ol Irish cheer. So what if you are not into green beer but a total web 2.0 geek. Well you are in luck as there are many ways to celebrate. Here’s the scoop…. Back in 2008 here’s what Google Maps did to celebrate.. Google did not feel like celebrating today : ( Design for global learning conference. Some iPhone and iPad apps e.g. Lucktricity and Leprechaun Beer Pong Of course a survey via social networks, see results. There must be more, what have I...

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Fair Chance Ottawa and Social Media

I am very excited to be part of something new and exciting, Fair Chance Ottawa. The goal of this group is to attractt and encourage high-quality candidates for this fall´s municipal election in Ottawa. Here’s what I am talking about. “who says you need conventional media to get your message out? Look at the Obama campaign. Online and social media and how you can make them work for you” I hope to inspire the future councillors of Ottawa to take advantage of Social Media and the open source tools to communicate effectively...

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How I participated in a Social Media Scam

At 4:30pm this afternoon I started down the path to participate in a social media scam. Here’s how it came about…. I was trolling Facebook looking for the latest example of a corporate Facebook Page that had a contest. No sooner had I started I saw a status update from one of my friends At 4:30pm this afternoon I started down the path to participate in a social media scam. Here’s how it came about…. I was trolling Facebook looking for the latest example of a corporate Facebook Page that had a contest. No sooner had I...

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Happy New Year

Happy New Year I hope you took time to eat drink and be merry. 2009 was a challenging year for many with the economic crisis still having it’s effects on businesses. This year should be better for everyone. As a social media strategist I find that customers generally ask the same questions. During the course of the year I will be answering these questions. The biggest one that I will discuss today is the business case for participating in social media. My answer to that is that it is no longer “should we participate” but how...

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The power and limitations of social media

I am looking forward to the MBA Café by the Telfer School of Management. I get to talk about social media from a different angle, Stories from the front-lines of Social Media I will present compelling examples of how social media have been used to dramatic effect in driving business performance (as well as a case where it failed). Attendees will come away with an appreciation of the power and the limitations of this exciting new communication tool. So come on out and meet some great people as well as some social media fun. Where: Clock...

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