Keynote with Bonin Bough #mesh09

Posted by Natasha D'Souza on Apr 8, 2009 in Blog, events | 0 comments

Keynote with Bonin Bough It’s still about story telling and I have a job because of television. What does branding look like? How do you build a brand in a digital world? It’s tough to be just digital. Pepsi has been a brand to enabling things – Madonna when she was a rebel.  How do you go about setting the objectives? Intent to or preference. South by South West in Austin, the goals was build relationships with story tellers and digital influencers. Don’t be disruptive to the environment.  It’s a fun time for...