Social Media Analytics – What, Why and How
Katie Delahaye Paine talks about social media analytics. It’s about measuring relationships. Sas, Spss, analytics are the key to the success of measurement. Improve your reputaion, listen first, then respond. Being proactive in social media leads to increase in revenues. So how do you get there? Articulate a goal, then measure your web traffice, online donations etc… Define the expected results. What’s the investment? understand your audiences and what motivates them define the metrics (what you want to become) determine what...
read moreThe Keys to User-Generated Creative
Dritos were a has been in the chip world and tried something new. They launched the white bag of chips and asked people to come up with a commercial about their flavor of chips. If they won this contest then they would win 25k and get 1% of the sales for the lifetime of the flavor. Ryan Coopersmith was the winner with about 8 videos. New Doritos scream cheese. Won the 25 k and bought a HD camera and out in LA with a talent agent. The promo ran for 6% and sales grew by 22%. Short term they have the people that signed up for the campaign and...
read moreTargeting Audiences: Practical Uses of Behavioural Targeting and Retargeting Data
Mladen Raickovic from Olive Media talks about collecting data. Cookies allow data to be collected by companies to understand the type of content that the user is looking at, how they are interacting with it. So where is our privacy in regards to this? Non personally identifiable information is focused on, their interaction with a site etc.. so multiple people using the samecomputer are not accounted for. People do have the option to opt out of the cookies if they choose to. Who’s collecting this data? Data companies Ad...
read moreHugh MacLeod – morning keynote at Meshmarketing
Mattering 2.0 Hugh MacLeod talks about us wanting to do something that matters. Social Media is very time consuming however people are passionate and do spend the time participating here. He wrote a book called Ignore Everybody: And 39 other keys to creativity. We are now getting a little history about the world and people. Story about the alpha males going to get KULA. KULA is a sting of shells. So why can’t get kids go and get them. The shells had no inherent value but meaning. So a photo by itself has no inherent value however...
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