Whopper Sacrifice – Facebook Marketing

Posted by Natasha D'Souza on Jun 15, 2009 in Blog, Facebook | 1 comment

Early Jan. 2009 brought a very interesting Facebook application called the Whopper Sacrifice. This application took the world by storm and there was a lot discussion in social media as well as traditional media. What made it so controversial was the uniqueness of the campaign. The case study was presented at Facebook Camp in Toronto earlier this year, see notes from this session. If you never heard of this or saw this application here are further details. Social Media Marketing – Whopper Sacrifice View more presentations from Virtual...