Barack Obama’s Facebook strategy

With an unlimited budget you can have a very solid web and social media strategy.  Here is an analysis of one of the many social networks and how it was customized towards the audience on this site. Facebook Applications There were many Facebook applications e.g. Barack Obama supporters, Barack Obama for President, Barack Obama fan, Barack Obama – Yes, We Can, Obamagrams,Obamarama …..  Some were developed by his campaign team and the rest by others because they have a lot of time on their hands. A custom FB application called...

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Barack Obama’s Social Media Strategy

I had explored Barack Obama’s web strategy which was very well implemented and executed.  The success of his campaign was not only due to his website but his social media strategy which made his team connect with people and share information. Barack Obama had some tough challenges to face as a candidate, he was relatively unknown and inexperienced in the political scene.  So how were voters going to pay attention to him? He thought grassroots and made sure he appealed to the individual by establishing a connection with them. The three...

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