Whopper Sacrifice case study
Whopper Sacrifice site was launched to give a free Burger King Whopper coupon. Check out the YouTube video explains it best. There is no API to delete friends and is anti Facebook and defriend as it goes against growing the social graph. The campaign was based on deleting friends for a burger. Whopper Sacrifice could be added to your profile with witty phrases like you were sacrificed for a Whopper. Launched on Monday Jan. 5th. The media outlets picked up on this application a couple of days later.60000 installs in 10 days!!! There was no...
read morefacebook Connect stories
Daniel Berkal from the Palmerston Group showed us the video -should be on the Refresh partners website soon. Zipalong.com presented their experiences on facebook connect. Focus on making people’s trips look and feel great. They plan on expanding the use of facebook integration. facebook connect was integrated very early on in the process. Integration took a couple of days. The problem is the complication in the workflow for the authentication of login and consolodate the data. Plans for monetizing by buying tickets etc from the...
read moreFacebook Connect with Matt Wyndowe
Matt Wyndowe is from facebook who is Canadian, originally from Toronto. Been there for two years now. Work with large companies how to leverage facebook. 175million users today and the rate of growth is increasing. These are 30 day active users. Canadians have great engagement stats. 70% of active users in Toronto are on facebook. Now facebook Connect, what is it? Started back in 2006 got requests for gaming channels, comedy etc.. Being an open company they took this into consideration. People give their real identity. Connect people’s...
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