Must have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that...
read moreWhopper Sacrifice – Facebook Marketing
Early Jan. 2009 brought a very interesting Facebook application called the Whopper Sacrifice. This application took the world by storm and there was a lot discussion in social media as well as traditional media. What made it so controversial was the uniqueness of the campaign. The case study was presented at Facebook Camp in Toronto earlier this year, see notes from this session. If you never heard of this or saw this application here are further details. Social Media Marketing – Whopper Sacrifice View more presentations from Virtual...
read moreWhopper Sacrifice case study
Whopper Sacrifice site was launched to give a free Burger King Whopper coupon. Check out the YouTube video explains it best. There is no API to delete friends and is anti Facebook and defriend as it goes against growing the social graph. The campaign was based on deleting friends for a burger. Whopper Sacrifice could be added to your profile with witty phrases like you were sacrificed for a Whopper. Launched on Monday Jan. 5th. The media outlets picked up on this application a couple of days later.60000 installs in 10 days!!! There was no...
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