Creative Commons

Creative Commons is something that I talk about at a high level when I deliver social media training. Here is the long version of this story.

• Attribution Non-commercial No Derivatives (by-nc-nd)

This license is the most restrictive, allowing redistribution. This license is often called the “free advertising” license because it allows others to download your works and share them with others as long as they mention you and link back to you, but they can’t change them in any way or use them commercially.

• Attribution Non-commercial Share Alike (by-nc-sa)

This license lets others remix, tweak, and build upon your work non-commercially, as long as they credit you and license their new creations under the identical terms. Others can download and redistribute your work just like the by-nc-nd license, but they can also translate, make remixes, and produce new stories based on your work. All new work based on yours will carry the same license, so any derivatives will also be non-commercial in nature.

• Attribution Non-commercial (by-nc)

This license lets others remix, tweak, and build upon your work non-commercially, and although their new works must also acknowledge you and be non-commercial, they don’t have to license their derivative works on the same terms.

• Attribution No Derivatives (by-nd)

This license allows for redistribution, commercial and non-commercial, as long as it is passed along unchanged and in whole, with credit to you.

• Attribution Share Alike (by-sa)

This license lets others remix, tweak, and build upon your work even for commercial reasons, as long as they credit you and license their new creations under the identical terms. This license is often compared to open source software licenses. All new works based on yours will carry the same license, so any derivatives will also allow commercial use.

• Attribution (by)

This license lets others distribute, remix, tweak, and build upon your work, even commercially, as long as they credit you for the original creation. This is the most accommodating of licenses offered, in terms of what others can do with your works licensed under Attribution.

There is a lot more to CC than these six categories. There is an organization called CreativeCommons.org, it’s a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright.

They provide free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.

They are based in the U.S.A therefore it’s unclear if all their licensing rules apply globally.

There is another category called CCO that applies to your own work that you can waive your rights and make it completely available to the public without restriction to copyright and database law. This category applies to scientists, educators, artists and other creators and owners of copyright- or database-protected content.

We all need to earn a living, so who would be crazy enough to use these licenses?

The best known example of course is Flickr, they have incorporated these licensing into their offerings.

Wikipedia, Google and Open course ware. The most interesting one is a band called Nine Inch Nails, who released some of their songs for FREE as well as a limited tired step version of other products, services etc…This had an amazing effect whereby they had a sold out tour and sold their other products as well.

If you are thinking of incorporating CC into your business or otherwise, there are great guidelines on how to go about this. Since we are here in Canada, then how do we know if all this is relevant to the laws here. I am happy to say that we do indeed have a CC Canada.

To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.

So my starting point was reinforcing the house and creating the invitations.

Details are in the following presentation.

My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.

The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.

So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.

In addition to this it’s been a very cold and snowful winter!! There is light at the end of the tunnel and it comes in the form of a blog, a simple and little social media solution!!!!

Public Transit in Ottawa, is the blog.  Check it out, add it to your RSS readers for latest updates.  Now is your chance to voice your opinions on the transit situation so that it’s not a debate between the two existing parties but one that takes the OCTranspo customers opinion into consideration.

There are other ways to voice your opinion

A petition to your City Councillors.

If you are really irate you can vent on FireOttawaBusDrivers.com.

And finally here is something to make you laugh, from a friend, enjoy.

There are many ways to go about it but the simplest is to start with the default WordPress template.

This template let’s you customize the header color.  If you want more then start adding widgets to take care of the little extras that you would like on the side bar etc.

Now I am getting pickier, I want the Blog to have the same header as the rest of the corporate website with a little twist on the color.  To achieve this I got the help from Rick the integration expert.

Pretty cool, huh.  This is a work in progress but just wanted to give you an update on the latest in the changes of the UI for EyeSee.