Social Media Fundamentals for Business

2010 is here and social media is now part of the every day communications mix. It is no longer a question of should we participate in social media but how.

This high impact course covers the fundamentals of social media, what the tools are and the different ways they can be used effectively. Learn how to use free online tools for effective marketing campaigns, event management, crisis management, knowledge sharing, connecting with new and existing customers and growing your business.

Topics covered

• History and evolution of Social Media
• Commonly used terms and definitions
• Social Networks
• Blogs
• Twitter (microblogs)
• Social Bookmarks
• Photo sharing
• Video sharing
• Podcasting
• Social websites
• Case studies

At the end of this half day session, participants would have a good understanding on what social media is and how to use it from a business perspective. They will be inspired to be creative and use their new found knowledge to use these technologies to communicate with their peers, customers and more.

Refund Policy: Please note that we have a no cancellation and no refund policy for all of our training. Please understand that the tuition is NON REFUNDABLE in the event that you cannot or do not attend. In the event of an emergency or for some reason you cannot attend, you may transfer your registration to another person to participate in your place by providing written authorization. – Thank you