Must have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that...
read moreIncreasing employee engagement by using social media
Several weeks ago I was invited to create a 3 minute video about the use of social media to engage employees. I did create the video however it’s guaranteed to give someone a seizure, my video editing skills need much improvement. It’s on my to do list to edit and improve so I don’t have a video for you to see, however I do have a detailed presentation in regards to this. When I started to work on this project I knew that there was a number of people that did not like their jobs however I was very surprised to find out the...
read moreSo what is social media marketing anyways?
Traditional advertising is costly and these days it doesn’t seem to be very effective. So what are the alternatives if you don’t have a large budget for advertising but want to let people know about your brand, business etc. The answer to this dilemma is Social Media. So what is Social Media anyway? Social Media is a term used to reference sites like Facebook, YouTube, Twitter, Flickr, LinkedIn and more. Currently there are 12,381,640 Canadians on Facebook. Statistics Canada’s population clock estimates that the total...
read moreSocial Media Summer Series
Summer is here, although it’s hard to believe due to all the rainy cold days we have been having lately. It’s also the time when most people take their vacations and the office is generally quite and things slow down a little. So if you are looking for some excitement how about some personal development on the social media front. We have just launched our Social Media Summer Series. Three great topics to inspire and enlighten you to embark on a social media adventure. Twitter demystified – July 14th 9:30am-noon There has...
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