Where should the blog be?
Samantha asked several questions via Facebook. Since these questions need somewhat of a long answer I thought that I would address it here. In a social media marketing training session yesterday I talked about the concept of integrating a blog to a company website. So how does Bando integrate their blog into their website? Here is what needs to be done in this case. Currently Bando promotions has a website. and a blog As you can see the blog is on eBlogger and has very different branding than that of the organization. To the user or...
read moreIntegrating your Blog into your website
There are many ways to get up and running with a blog, the most common way and easiest is to use a free blogging site like eBlogger, Typepad, WordPress and Livejournal. Of course this goes without saying that there are many more sites like this. Advantages of these sites These sites are free. Easy to setup and require no technical knowledge. Great way to start blogging and discover you online voice. Perfect for a personal blog, website about events, informal organizations etc… Disadvantages of these sites are Offer limited selection of...
read moreMust have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that...
read moreIncreasing employee engagement by using social media
Several weeks ago I was invited to create a 3 minute video about the use of social media to engage employees. I did create the video however it’s guaranteed to give someone a seizure, my video editing skills need much improvement. It’s on my to do list to edit and improve so I don’t have a video for you to see, however I do have a detailed presentation in regards to this. When I started to work on this project I knew that there was a number of people that did not like their jobs however I was very surprised to find out the...
read moreSocial Media Summer Series
Summer is here, although it’s hard to believe due to all the rainy cold days we have been having lately. It’s also the time when most people take their vacations and the office is generally quite and things slow down a little. So if you are looking for some excitement how about some personal development on the social media front. We have just launched our Social Media Summer Series. Three great topics to inspire and enlighten you to embark on a social media adventure. Twitter demystified – July 14th 9:30am-noon There has...
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