So what is social media marketing anyways?
Traditional advertising is costly and these days it doesn’t seem to be very effective. So what are the alternatives if you don’t have a large budget for advertising but want to let people know about your brand, business etc. The answer to this dilemma is Social Media. So what is Social Media anyway? Social Media is a term used to reference sites like Facebook, YouTube, Twitter, Flickr, LinkedIn and more. Currently there are 12,381,640 Canadians on Facebook. Statistics Canada’s population clock estimates that the total...
read moreHow using Social Media has helped me be a better Dad
Mother’s Day was last month and to celebrate I hosted a special evening, Social Media Moms Nite out. In researching this event I found out that there were a lot of Mom bloggers in Ottawa. The reason mom blogger was that they were moms of different ages but blogged about their kids or hobbies not work or business. Now that it’s Father’s Day I thought that I would see what the Daddy bloggers’ are up to. So with the same criteria in mind I trolled the web and Twitter. So here’s a few dads that I came across. Not...
read moreNew Media Tools for Marketing Research
2009 is the year of change when it comes to marketing research. The age demographics have very distinct preferences as to which medium they prefer. Here’s what I am talking about. The 45 plus category love the phone and paper. If there is a problem their first reaction is to pick up the phone to have it resolved. They are also huge consumers of paper products like glossy brochures, magazines and newspapers. The 30 plus generation are the ones with busy careers and starting families. They are big on Green and recycle all that stuff that...
read moreHappy Mother’s Day Ottawa Bloggers
I was doing research for the Social Media Press Release that went out last week. I follow a few Mom bloggers here in Ottawa but have been very busy lately with getting my business off the ground. So I was very happily surprised to find that the number of Ottawa, mom blogers has grown!!! Happy Mother’s Day bloggers!!! I was not alone in my research and got a lot of help from Jennifer, thanks Jen. So here goes in no particular order, the first 40 mom bloggers. Boyfriendly Cooking -Lana shares her adventure in cooking. SpinMamas –...
read moreTwitter Poll
For the longest time it was referred to a Tweet. You tweet someone on Twitter. Then the traditional media picked up on it and now I hear Twit or Twittering. So given that everyone is jumping on Twitter what is it supposed to be? Tweet Twit Twittering I have added a poll on LinkedIn. I will update you on the results.
read moreWhat are VC’s doing #mesh09
Keynote with Howard Lindzon and Paul Kedrosky For details on this session check out the live blogging. Summary from Twitter motionblur: “People like talking to entrepreneurs, not some PR person.” – Howard Lindzon #mesh09 hmorrison: Less than 3 percent of companies ever started have venture backing – start ups can succeed w out it #mesh09 thornley: @pedosky on Canada’s venture sector “The venture industry is a north american industry. The ideas flow south. The money flows...
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