Customer engagement through Social Media
I’ll be speaking at the next Zone 5 event and the topic is customer engagement through social media. Customer engagement seems to be the new buzz word but it’s something that is hard to achieve for most businesses. Traditional marketing was about one generic message that was sent to all customers through controlled channels. Social media has now changed that model and enabled the sharing and customization of the message via many channels. The biggest change is the loss of control of the message. Since there is a lot of emphasis on...
read moreYou are nobody if you can’t be Googled
I was asked to talk about LinkedIn to a group of job seekers today. Since I only had a couple of hours to present I had a huge challenge on my hands. LinkedIn has evolved to be a very powerful social network for professionals. It is feature rich and is evolving daily. Most people don’t use it to it’s full capacity Free or paid. The other challenge is the fundamental philosophy of sharing from the younger age demographic to the “privacy” issue of the older age demographic. So when I actually thought about it I realized...
read moreTwestival
Tweet. Meet. Give = twestival Ottawa will join over 184 cities across the globe in bringing people together through twitter to raise money and awareness for charity. The charity of choice is Water – a non-profit organization bringing clean, save drinking water to people in developing nations by funding sustainable clean water solutions in areas of greatest need. When:Feb. 12th 2009 Where: Suite 34, 34 Clarence St. Time: 7pm For those with small donations under $100 you can purchase tickets. So come on out and have fun for a good...
read moredrum roll….. the Vatican’s goes Social Media
Yup you read correctly, the Vatican is going social media. Wow, that’s amazing. One of the oldest institutions that is very much into traditions is now embracing this method of communicating. They do have a website…. and they have launched their own YouTube channel. You will now be able to get daily updates from the Vatican. Rumour has it that they might go facebook as per the Vatican’s Social Communication’s Chief. “I’m thinking about it. We have opened a discussion about it but we haven’t...
read moreBarack Obama’s Facebook strategy
With an unlimited budget you can have a very solid web and social media strategy. Here is an analysis of one of the many social networks and how it was customized towards the audience on this site. Facebook Applications There were many Facebook applications e.g. Barack Obama supporters, Barack Obama for President, Barack Obama fan, Barack Obama – Yes, We Can, Obamagrams,Obamarama ….. Some were developed by his campaign team and the rest by others because they have a lot of time on their hands. A custom FB application called...
read moreBarack Obama’s Web strategy
As I look back on 2008 there were many interesting happenings in social media (new media). There were many achievements with the steady growth of various social networking sites and launch of new sites. However, the most important use of social media had to do with the past election down south, which caused quite a stir not just nationally but globally. People couldn’t stop talking about the election and wherever you were on the internet you couldn’t help but see Barack Obama. His ability to raise money and the large voter...
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