Facebook @mentions
What makes a social network great asides from the obvious are the little touches that are added to make updating you status easy. In the age of less is more it’s nice to have these add-ons. Ok I am going to cut to the chase, it’s the @mentions or new tagging feature from Facebook. If you are a regular Twitter user you are very familiar with the @username, as a way of replying to the people you are having a conversation with. This feature is somewhat similar to Twitter however it’s not only user name based but contextual as...
read moreFacebook Lite
Facebook now has something called Facebook Lite. The way to access this is by clicking on the linkhttp://lite.facebook.com/. It’s certainly a work in progress however it’s quite a calming feeling when you use this as most of the applications, updates, requests etc. are not there. All the bells and whistles have been stripped out. So if you like this then use it. Here’s what it looks like so far. Top menu bar for Lite has the Profile, Events, Inbox, Settings, Logout and Search. Compared to the regular Facebook which has...
read moreSo what is social media marketing anyways?
Traditional advertising is costly and these days it doesn’t seem to be very effective. So what are the alternatives if you don’t have a large budget for advertising but want to let people know about your brand, business etc. The answer to this dilemma is Social Media. So what is Social Media anyway? Social Media is a term used to reference sites like Facebook, YouTube, Twitter, Flickr, LinkedIn and more. Currently there are 12,381,640 Canadians on Facebook. Statistics Canada’s population clock estimates that the total...
read moreMichael Jackson and Social Media
June 25th was an interesting day as there was a flurry of activity online especially Twitter. As the morning progressed RIP Farrah Fawcett and Farrah Fawcett replaced Iran on the top 10 trending topics on Twitter. However as the afternoon progressed there were a number of tweets stating that TMZ had confirmed that Michael Jackson was dead. Soon the trending changed to RIP Michael Jackson and other similar versions. This trend has continued since then. My newsfeed on Facebook was filled with updates from my friends giving their thoughts on the...
read moreWhopper Sacrifice – Facebook Marketing
Early Jan. 2009 brought a very interesting Facebook application called the Whopper Sacrifice. This application took the world by storm and there was a lot discussion in social media as well as traditional media. What made it so controversial was the uniqueness of the campaign. The case study was presented at Facebook Camp in Toronto earlier this year, see notes from this session. If you never heard of this or saw this application here are further details. Social Media Marketing – Whopper Sacrifice View more presentations from Virtual...
read moreWhopper Sacrifice case study
Whopper Sacrifice site was launched to give a free Burger King Whopper coupon. Check out the YouTube video explains it best. There is no API to delete friends and is anti Facebook and defriend as it goes against growing the social graph. The campaign was based on deleting friends for a burger. Whopper Sacrifice could be added to your profile with witty phrases like you were sacrificed for a Whopper. Launched on Monday Jan. 5th. The media outlets picked up on this application a couple of days later.60000 installs in 10 days!!! There was no...
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