Hugh MacLeod – morning keynote at Meshmarketing
Mattering 2.0 Hugh MacLeod talks about us wanting to do something that matters. Social Media is very time consuming however people are passionate and do spend the time participating here. He wrote a book called Ignore Everybody: And 39 other keys to creativity. We are now getting a little history about the world and people. Story about the alpha males going to get KULA. KULA is a sting of shells. So why can’t get kids go and get them. The shells had no inherent value but meaning. So a photo by itself has no inherent value however...
read moreIt is social media, so use the media
Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words “it is social media….. start using the media” So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco. The complete set is on the Virtual EyeSee fan page on facebook. So the next time you have an event take some photos. If you...
read moreMust have social media tools to engage your customers
I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers. As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point. To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that...
read moreCustomer engagement through Social Media
I’ll be speaking at the next Zone 5 event and the topic is customer engagement through social media. Customer engagement seems to be the new buzz word but it’s something that is hard to achieve for most businesses. Traditional marketing was about one generic message that was sent to all customers through controlled channels. Social media has now changed that model and enabled the sharing and customization of the message via many channels. The biggest change is the loss of control of the message. Since there is a lot of emphasis on...
read moreTapping into Twitter with Social Signage
I am very excited as I am going to be at GTEC on October 7th this time it’s to introduce a very interesting concept that is called Social Signage. This is a joint venture between Corner Portal and Virtual EyeSee. This concept is geared towards museums and galleries to drive new traffic to their exhibits. Typical visitors generally fall into 3 categories tourists members occasional visitors Most of these institutions are very heavily funded by various foundations and tax dollars. The revenue generated by visitors is minimal. This has...
read moreSocial Media Breakfast Ottawa #11
It’s been a very busy week in Ottawa for Social Media with on average 2 events per day. Social Media Breakfast Ottawa #11 is tomorrow and I am super excited to attend yet another great session. When: Wednesday, September 16th, 2009 – 7:30 to 9:00 AM Where: Gowlings, 160 Elgin Street, 26th Floor, Ottawa, Canada How: Purchase your ticket at http://smbottawa11.eventbrite.com People complain about the early time yet do make it all the way downtown to attend these sessions. It’s held at a really great location, The...
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