The power and limitations of social media
I am looking forward to the MBA Café by the Telfer School of Management. I get to talk about social media from a different angle, Stories from the front-lines of Social Media I will present compelling examples of how social media have been used to dramatic effect in driving business performance (as well as a case where it failed). Attendees will come away with an appreciation of the power and the limitations of this exciting new communication tool. So come on out and meet some great people as well as some social media fun. Where: Clock...
read moreConnect the Dots
I am super excited about a very unique event taking place in Ottawa this week. It’s called Connect the Dots. It is geared towards women in Ottawa who are interested in networking, starting a business, already have a business, learning, growing and much more. I have been to a lot of conferences and networking events and most of them have the same format however this one is way out there. The conference kicks off with a PJ party!!! It’s been years since I have been to a PJ party and I am looking forward to it. The next day is jam...
read moreSocial Media beyond the parties – how to use social media effectively for your future careers
I met Gail Carmichael at one of the Girl Geek Dinners and we had a blast at dinner. She mentioned her involvement in WISE and it brought back fond memories of my involvement in a similar organization when I was a student. Back in the day I was very involved in the various student associations in University and organized numerous events. So when she asked if I would like to come to the university and talk to the students about social media, I could not refuse such a great offer. I am pleased to say that we have a date. It’s Nov. 10th...
read moreSocial Media Analytics – What, Why and How
Katie Delahaye Paine talks about social media analytics. It’s about measuring relationships. Sas, Spss, analytics are the key to the success of measurement. Improve your reputaion, listen first, then respond. Being proactive in social media leads to increase in revenues. So how do you get there? Articulate a goal, then measure your web traffice, online donations etc… Define the expected results. What’s the investment? understand your audiences and what motivates them define the metrics (what you want to become) determine what...
read moreThe Keys to User-Generated Creative
Dritos were a has been in the chip world and tried something new. They launched the white bag of chips and asked people to come up with a commercial about their flavor of chips. If they won this contest then they would win 25k and get 1% of the sales for the lifetime of the flavor. Ryan Coopersmith was the winner with about 8 videos. New Doritos scream cheese. Won the 25 k and bought a HD camera and out in LA with a talent agent. The promo ran for 6% and sales grew by 22%. Short term they have the people that signed up for the campaign and...
read moreTargeting Audiences: Practical Uses of Behavioural Targeting and Retargeting Data
Mladen Raickovic from Olive Media talks about collecting data. Cookies allow data to be collected by companies to understand the type of content that the user is looking at, how they are interacting with it. So where is our privacy in regards to this? Non personally identifiable information is focused on, their interaction with a site etc.. so multiple people using the samecomputer are not accounted for. People do have the option to opt out of the cookies if they choose to. Who’s collecting this data? Data companies Ad...
read more
Flickr Photostream
