EyeSee

Whopper Sacrifice site was launched to give a free Burger King Whopper coupon. Check out the YouTube video explains it best. There is no API to delete friends and is anti Facebook and defriend as it goes against growing the social graph. The campaign was based on deleting friends for a burger.

Whopper Sacrifice could be added to your profile with witty phrases like you were sacrificed for a Whopper. Launched on Monday Jan. 5th. The media outlets picked up on this application a couple of days later.60000 installs in 10 days!!! There was no advertising budget!!!

The campaign was shut down and the users tapered off.  The PR on it was incredible like the National Post, New York Times, eWeek, msnbc, washingtonpost etc.

Two hills in the analytics one at launch and then at shutdown. Lexicon is great for tracking trends on facebook. 233,906 friendships ended for a free whooper.

This was were targeted at the U.S only and it generated a lot of hate mail globally.

comments “I got my whopper coupon baby, long live the king” Lots of groups were formed from this.

Twitter was incredible.

Keys to a successful social campaign

• Free stuff is a great motivator
• witty text copy is hugely important
• Specific to the target demographic
• Old fashioned PR still works bestfor original concepts
• Focus on original concepts
• push social concepts
• not the same concepts as on micro sites

Burger King loved it and were ok with disabling the application within 10days.

The application was not complicated, the complexity was how to do this within facebook. Trick the user to delete their friends was complicated and a lot of testing.

This application was developed by Refresh Partners.

Daniel Berkal from the Palmerston Group showed us the video -should be on the Refresh partners website soon.

Zipalong.com presented their experiences on facebook connect. Focus on making people’s trips look and feel great. They plan on expanding the use of facebook integration. facebook connect was integrated very early on in the process. Integration took a couple of days. The problem is the complication in the workflow for the authentication of login and consolodate the data. Plans for monetizing by buying tickets etc from the site.

Matt Wyndowe is from facebook who is Canadian, originally from Toronto. Been there for two years now.  Work with large companies how to leverage facebook.

175million users today and the rate of growth is increasing. These are 30 day active users. Canadians have great engagement stats. 70% of active users in Toronto are on facebook.

Now facebook Connect, what is it? Started back in 2006 got requests for gaming channels, comedy etc.. Being an open company they took this into consideration. People give their real identity. Connect people’s real world friends and solidifying them and bringing them online. Distribution for news feed, invation etc. High quality content spread faster and adopted faster than most technologies in the world. Facebook platform was developed.

Bring in all these applications into facebook and facebook connect takes this out to the web.

Allows you and your website and user to authenticate and interact with their friend through your site in a cost effective way.

1 click login

social filtering

massive diatribution

City Search in NT for reviews for restaurants etc….  If you want to write a review and engage it’s not easy to do.  Sign up, find the email and click on link and back to the browser and finally you are there. I have no friends and no photos. This is not a fun place to be right now.

with facebook connect you can sign in with one login. Terms of service is referenced and with one click you are connected. Your profile and your friends from your fb friends that have contributed content on this site will now be available to you.  This is social filtering. Click thtough rates go through the roof.

If you were to write a review and share with their friends. This review now goes on the users profile on fb. Out of 120 friends, 40 to 50 will see this, massive distribution.

On innauguration day, on the CNN.com live the widget for seeing what everyone on fcebook was saying or what your friends were saying. CNN.com Live was referenced on the user profiles thus making people click to the CNN.comLive site. 8,500 per minute during Obama’s speech, now social television!!!

NBA all star game, Oscar Red Carpet. Israely election did social television and the last episode of survivor.

Over 6000 web sites have adopted facebook Connect. iPhoto has this integrated. The number of registered users to the site increases by 20%-100%.  Soical filtering makes this possible. Each seen by 30-40 friends that generates 1-3 clicks back to the publishing site.

The privacy are two ways, facebook privacy and the third party one.  Zinga and iLike have built apps faster using facebook as a primary to login to a site.

Concern about facebook doing major upgrades then loss of content. If a user gives the third party the info. then facebook does not need to know about it.

facebook for business to business

group card.com built an appliation on facebook. built a facebook connect off site flickester, iLike. startups usually build on facebook platform. Big players are not there as of yet but is very appealing to them as they can take advantage of the click through rates.

Part of user website onto facebook? What are the ways to do this? Newsfeed, profile boxes mini apps on the profile.