EyeSee

2009 is the year of change when it comes to marketing research. The age demographics have very distinct preferences as to which medium they prefer. Here’s what I am talking about.

The 45 plus category love the phone and paper. If there is a problem their first reaction is to pick up the phone to have it resolved. They are also huge consumers of paper products like glossy brochures, magazines and newspapers.

The 30 plus generation are the ones with busy careers and starting families. They are big on Green and recycle all that stuff that comes in the mail box. They absolutely hate to be disturbed at home by telemarketers and are the first ones to sign up on the do not call list. They consume their information online on their own time and love forums, FAQs etc..

Then you have the 2o somethings that like to text, share and always have their camera phones on hand.

So as a company that specializes in market research just how the heck are you supposed to do your research? It’s a tough economy and everyone is cutting down on their budgets. How can you provide your clients with good data when there are very different mediums.

I will be shedding some light onto what tools are available online to achieve these goals. Come on out to the Marketing Research and Intelligence Associations Season Finale – Meeting the Challenges Ahead

When: Thursday, June 11, 2009
Time: 1:30 pm to 5:30 pm (registration starts at 12:45)

Followed by networking “hors d’oeurves”

Where:Sheraton Hotel 150 Albert Street, Ottawa, ON The Penthouse Room, 17th floor

“As consumer behaviour is evolving rapidly and new technologies emerge seemingly daily, marketing and public opinion research as a discipline and an industry faces important challenges. Hear from leading marketing researchers how the field is changing and how we can meet these challenges over the next decade. Conference participants can ask questions, discuss solutions and network at this half-day conference organized by MRIA’s Ottawa chapter.”

Schedule

The first ever Social Media Moms Nite Out was a blast. I have to say that most moms thought it was a great idea however it seemed very hard to get them to come downtown and away from all their responsibilities. Being a mom I absolutely understand where they are coming from. For those moms that did come out I wanted it to be more than talking about Social Media so I took some extra steps to make it special.

So we had some wine, cheese, chocolate …. and Social Media Mom Adventures. Here are some photos that I took before we started.

There was a lot of material to cover as I wanted to go through the basic tools and show how other moms use it either for personal expression, business or interact with other moms in the online communities.

Here is some information on social media moms and how they use these tools.

Social Media Moms

I had a great time and I will definitely have more of these types of events however it will have to be where the moms are.

I hope that I inspired the moms to observe, participate and create their own social media identities and express themselves via social media.

I am super excited as in a few hours, 3 hours to be specific, I will be hosting the 1st ever Social Media Moms Nite Out.

I shopped earlier today and got a tonne of goodies to eat and drink. Wine, chocolate, brownies,  other drinks and much much more…

So stay tuned for updates on this fun and exciting events. I hope to have more in the up and coming months.

Just in case you have don’t know what I am talking about here is a bit of background on this.

59 slides in 2 hrs…..

The last event of the season by Third Tuesday certainly did not disappoint. Saul Cole and Michael Mc?Derment talked about their success with Freshbooks? which is a software as a service company that provides online invoicing and time tracking.

They shared some of their successes in using social media to not just communicate with their customers but to pay attention to them.

Saul gave his views on “Karma Marketing“.

Part of new hire training at Freshbooks, is to answer the customer calls, an excellent way to hear what the real life problems. This does not end here and every employee answers the phone on a rotational basis!!!

Freshbooks has a very creative team that truely thinks outside the box and comes up with innovative ways to market their product e.g. the hangover kits that were hung up on the door knobs of a couple of hotels one night.

It was great to talk to Saul at the end of the evenign and get his input on some of the projects that I am working on.

PAB 08 was a success and unfortunately I could not attend so have to troll the Blogsphere for updates.

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Mark Blevis has promised to have some more updates?later this?week.

1. PAB-errific?
2. The Best 10 Minutes you will invest today
3. Take Aways
4. Rocking in Limestone city
5. Review
6. Photos by David

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