EyeSee

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point.

To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.

So my starting point was reinforcing the house and creating the invitations.

Details are in the following presentation.

My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.

The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.

So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.

For those of you who live in the Nations Capital, Ottawa, the past couple of months have been extremely stressful and frustrating.  This is due to the lack of public transportation in this city due the a STRIKE.  The general public has felt very powerless in this situation as they felt that they had no say and the disagreement was between the city and the union leaders.

In addition to this it’s been a very cold and snowful winter!! There is light at the end of the tunnel and it comes in the form of a blog, a simple and little social media solution!!!!

Public Transit in Ottawa, is the blog.  Check it out, add it to your RSS readers for latest updates.  Now is your chance to voice your opinions on the transit situation so that it’s not a debate between the two existing parties but one that takes the OCTranspo customers opinion into consideration.

There are other ways to voice your opinion

A petition to your City Councillors.

If you are really irate you can vent on FireOttawaBusDrivers.com.

And finally here is something to make you laugh, from a friend, enjoy.

If you are like me and looked at all the templates out there but can’t seem to find anything that would work for you it’s time to think, customization.

There are many ways to go about it but the simplest is to start with the default Wordpress template.

This template let’s you customize the header color.  If you want more then start adding widgets to take care of the little extras that you would like on the side bar etc.

Now I am getting pickier, I want the Blog to have the same header as the rest of the corporate website with a little twist on the color.  To achieve this I got the help from Rick the integration expert.

Pretty cool, huh.  This is a work in progress but just wanted to give you an update on the latest in the changes of the UI for EyeSee.