EyeSee

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point.

To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.

So my starting point was reinforcing the house and creating the invitations.

Details are in the following presentation.

My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.

The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.

So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.

Several weeks ago I was invited to create a 3 minute video about the use of social media to engage employees. I did create the video however it’s guaranteed to give someone a seizure, my video editing skills need much improvement. It’s on my to do list to edit and improve so I don’t have a video for you to see, however I do have a detailed presentation in regards to this.

When I started to work on this project I knew that there was a number of people that did not like their jobs however I was very surprised to find out the actual numbers.

Only 29% of employees are engaged, 54% are not engaged and 17% are actively disengaged!!! I can’t remember where I found these numbers but they seem to be somewhat consistent across the board wherever you look.

The reasons are many but the one point that I focused on what shortening the gap between the leaders of the organization and the employees. It’s a known fact that business owners, CEOs etc. are very passionate about their company and if you are part of a small organization it’s very easy to feel that energy, know what the vision is and share in that vision. When you are a large organization it becomes hard to have that connection with the owners so to speak as there are many layers between you and the leaders of the organization. There are many ways to shorten the gap and one is by regular meetings/updates with these leaders. However these are few and far in between but what about on a more regular basis? Social media, if used effectively, can enable this gap to be shortened thus driving employee engagement up.

The presentation goes through the various tools available today, how to use them and the benefits to the organization. So take a look and ponder. I have not presented any case studies here however you are only limited by your imagination. So to all the leaders out there, try something new.

Traditional advertising is costly and these days it doesn’t seem to be very effective.  So what are the alternatives if you don’t have a large budget for advertising but want to let people know about your brand, business etc.

The answer to this dilemma is Social Media. So what is Social Media anyway? Social Media is a term used to reference sites like Facebook, YouTube, Twitter, Flickr, LinkedIn and more.

Currently there are 12,381,640 Canadians on Facebook. Statistics Canada’s  population clock estimates that the total population of Canada is 33,760,010.

That’s a significant amount of Canadians on this one social network. This does not take into account the number of people spending their time on social media sites like YouTube, Twitter, Flickr, Blogs etc…

Based on all the statistics it’s very apparent that social media is here to stay and is not just a fad. So as a business how do you advertise or market yourself in these sites? It’s through social media marketing.

Then what is social media marketing?

Marketing is about building relationships and social media tools help you achieve this in an online world. Social media marketing is about using sites like Facebook, YouTube et. to create awareness and credibility about a brand. This is indirectly translated to growing revenues for your business.

These sites are free however it’s very important to

• tie your business goals into your participation in these spaces
• not spam your audience
• use these sites the the way they were inende, entertainment
• start a dialogue with your customers (build relationships)
• incorporate this  into your business processes

Participation online takes time, effort and consistency.  If you are spending time online building your business then take time to track your efforts and tie this into your website analytics.

So before you participate in social media start paying attention to who is visiting your website and where they are coming from. This will give you a baseline to start from. Then track the difference between the traffic to your website before and after your participation in social media.Tweak this as you go.

Summer is here, although it’s hard to believe due to all the rainy cold days we have been having lately. It’s also the time when most people take their vacations and the office is generally quite and things slow down a little.

So if you are looking for some excitement how about some personal development on the social media front. We have just launched our Social Media Summer Series.

Three great topics to inspire and enlighten you to embark on a social media adventure.

Twitter demystified – July 14th 9:30am-noon

There has been a lot of hype around Twitter lately and most people sign up and don’t know what to do after that. They quickly loose interest. Twitter is a microblog and if used effectively can be very effective communication tool.

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Flickr is a photo sharing site and what has this got to do with anything? Images are interesting and entertaining so what better way to get your message across using an image.

YouTube is a video sharing site and too can be used very effectively from a business perspective. There are many ways and it’s not just about amateur videos but professional ones as well.

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

Blogs are getting increasingly popular today. Wordpress is a free open source content management tool that can be used both as a Blog and to design a website as well.

So why is social media becoming so popular these days? People do spend a fair bit of their time online whether it’s for work, their own personal use or entertainment. As a business it’s very important to have a presence in these places or be part of these communities and connect with them in a meaningful way.

It’s not about spamming them or telling them about your product or service. It’s about establishing a connection with them.

These seminars have been designed to show you the how to as well as the different ways these tools can be used.

Registration

Twitter demystified – July 14th 9:30am-noon

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

So take advantage of this great learning opportunity and sign up for these sessions. See you there.