EyeSee

Last week I spoke at the OCRI Zone5ive event about the must have social media tools to engage customers. At one point one of the slides had these words

“it is social media….. start using the media”

So I always try to walk the walk and not just talk about what others are doing or how to do it. These awesome photos were taken by Victor Turco.

The complete set is on the Virtual EyeSee fan page on facebook.  So the next time you have an event take some photos. If you don’t have a budget for a professional, then take your own.

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point.

To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.

So my starting point was reinforcing the house and creating the invitations.

Details are in the following presentation.

My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.

The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.

So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.

I am very excited as I am going to be at GTEC on October 7th this time it’s to introduce a very interesting concept that is called Social Signage. This is a joint venture between Corner Portal and Virtual EyeSee.

This concept is geared towards museums and galleries to drive new traffic to their exhibits. Typical visitors generally fall into 3 categories

• tourists
• members
• occasional visitors

Most of these institutions are very heavily funded by various foundations and tax dollars. The revenue generated by visitors is minimal. This has been the model for quite some time but Social Signage aims to change this by getting more people into the museums.

It’s all based on connecting with the community by interacting and sharing their comments during their visit. The end result is for a more dynamic museum/gallery visit.

So if you are in the business of Museums or Galleries and want to know how to get more people through those doors, then RSVP to GTEC@cornerportal.com

Date: October 7, 2009
Time: 4:00pm
Location: Maple Room, Executive Meeting Centre, Westin Hotel