EyeSee

There is a really awesome event happening globally….Social Media Week. So Toronto, New York, London, Berlin, Sao Paulo, San Franscisco all having amazing events simultaneously at the same time.

I’m here in Toronto participating in the fantastic event, at the Rivoli currently listening to Nelson Ko talk about the world ofWikis.

I will be on at 3:30pm talking about Navigating User Generated Content.

We will be attempting to live blog this event (dependent on the internet connection here). If you can’t make it here but do have questions please let the moderator know. She will relay the message and I will answer your questions.

There is a really awesome event happening globally….Social Media Week. So Toronto, New York, London, Berlin, Sao Paulo, San Franscisco all having amazing events simultaneously at the same time.

I’m here in Toronto participating in the fantastic event, at the Rivoli currently listening to Nelson Ko talk about the world of Wikis.

I will be on at 3:30pm talking about Navigating User Generated Content.

We will be attempting to live blog this event (dependent on the internet connection here). If you can’t make it here but do have questions please let the moderator know. She will relay the message and I will answer your questions.

See you online at 3:30 pm.

You can also follow the conversation on Twitter via #smwto

For photos/videos check out Facebook and YouTube.

See you online at 3:30 pm.

You can also follow the conversation on Twitter via #smwto

For photos/videos check out Facebook and YouTube.

Back by popular demand, I will be offering another workshop in February, called Soical Media Fundamentals for Business. This is a half day workshop that is geared towards Government, businesses, executives or anyone wondering what this all means and how it fits into a business.

This one half-day Social Media for Business teaches:

• History and evolution of Social Media
• Commonly used terms and definitions
• Social Networks
• Blogs
• Twitter (microblogs)
• Social Bookmarks
• Photo sharing
• Video sharing
• Podcasting
• Social websites
• Case studies

Participants will leave with a good understanding on what social media is and how to use it from a business perspective. They will be inspired to be creative and use their new found knowledge to use these technologies to communicate with their peers, customers and more.

Space is limited and is available on a first come and first served basis so sigh up to not be disappointed.

I was asked to talk about LinkedIn to a group of job seekers today.  Since I only had a couple of hours to present I had a huge challenge on my hands. LinkedIn has evolved to be a very powerful social network for professionals. It is feature rich and is evolving daily. Most people don’t use it to it’s full capacity Free or paid.

The other challenge is the fundamental philosophy of sharing from the younger age demographic to the “privacy” issue of the older age demographic.

So when I actually thought about it I realized that “you are nobody if you can’t be Googled”!!!

Personal branding is becoming more important daily and there are many ways to achieve this given the tools that are available today.

So here’s my perspective from a LinkedIn perspective.

We had a great discussion and there were a lot of relevant and great questions that were asked. There was a common theme amongst the audience of sitting in front of a computer and applying for jobs!! I was quite taken aback by this as I thought that everyone knew about the hidden job market!!

I asked if anyone had tracked the time they spent looking for jobs online and the ROI of this and it seems that no one is measuring their success. I bet you if this were to be done it would be very apparent quickly that the ROI of this activity is not very high.

So if anyone out there looking for a job wants to try this experiment I would love to hear the results.

Traditional forms of job hunting, resume writing, job postings

vs

Branding online using LinkedIn, informational interviews through reverse company checks on LinkedIn, engaging in the community.

Is anyone up for the challenge?

What are your thoughts on this? Do you have a LinkedIn success story that you would like to share with us?

Summer is here, although it’s hard to believe due to all the rainy cold days we have been having lately. It’s also the time when most people take their vacations and the office is generally quite and things slow down a little.

So if you are looking for some excitement how about some personal development on the social media front. We have just launched our Social Media Summer Series.

Three great topics to inspire and enlighten you to embark on a social media adventure.

Twitter demystified – July 14th 9:30am-noon

There has been a lot of hype around Twitter lately and most people sign up and don’t know what to do after that. They quickly loose interest. Twitter is a microblog and if used effectively can be very effective communication tool.

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Flickr is a photo sharing site and what has this got to do with anything? Images are interesting and entertaining so what better way to get your message across using an image.

YouTube is a video sharing site and too can be used very effectively from a business perspective. There are many ways and it’s not just about amateur videos but professional ones as well.

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

Blogs are getting increasingly popular today. Wordpress is a free open source content management tool that can be used both as a Blog and to design a website as well.

So why is social media becoming so popular these days? People do spend a fair bit of their time online whether it’s for work, their own personal use or entertainment. As a business it’s very important to have a presence in these places or be part of these communities and connect with them in a meaningful way.

It’s not about spamming them or telling them about your product or service. It’s about establishing a connection with them.

These seminars have been designed to show you the how to as well as the different ways these tools can be used.

Registration

Twitter demystified – July 14th 9:30am-noon

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

So take advantage of this great learning opportunity and sign up for these sessions. See you there.

Facebook is where Canadian’s spend most of their time. The same goes for a significant percentage of the population globally. Facebook is not just for teenagers anymore.

As a business how do you get the attention of your customers? Since they are spending their time on Facebook and not necessarily watching TV or reading newspapers.

Facebook Marketing is an interactive workshop to help businesses to use Facebook effectively as a marketing tool.

Space is limited so sign up and take advantage of the Early Bird specials.

You will learn

• how other companies are using Facebook to Market themselves
• advertising tool box
• leveraging Facebook to better deliver your message
• how to drive direct and indirect sales
• ways to improve customer service and increase customer satisfaction

Take aways

• how to use Facebook for marketing
• i’ts not just about Ads
• Building a relationship with your customers
• Having a conversation with your customers
• Building a community on Facebook around your Brand

The end result will be better brand exposure, growth of customer base and the final result will be increase in revenue.

Space is limited so Sign up. Don’t miss an amazing opportunity to grow your business.

It all started with a conversation with some friends who were having a hard time finding the right gift for their Mother for Mother’s day. Their mom had said that they had everything and did not want more stuff.

So what are your options for mom when your mom is not into flowers, chocolates, bath products, doesn’t want more stuff or something along those lines? How do you show your appreciation for being an amazing mom?

The  idea also came from conversations that I had with friends who mentioned that they were busy enough with their careers and kids and that they did not find time for social media. There was so much stuff out there and they did not have the time to explore and figure it all out.

Then I thought the solution to these problems is very simple, a mom’s nite out with a twist, Social Media Mom’s Nite Out.

So I am pleased to announce that Virtual EyeSee will be offering an amazing gift for Mother’s Day, a Social Media Mom’s Nite Out.

It will be on the evening of May 28th from 7-9pm. So give all the moms in your life a break for a couple of hours and sign them up for this amazing evening of discovery. There is no restriction to age. We will serve fun drinks and have munchies to nibble on.

I will introduce them to the wonderful world of social media and what some of the tools are. How these tools are used to stay in touch with old friends, relatives etc… They will come away with a lot of inspiration and confidence in using some of these tools.

If you are still unsure of what this is about and if your mom would be interested, check out what social media savvy moms have to say about this.

So what are you waiting for, sign up your mom, grand mom, great grand mother for a fun filled evening.

LinkedIn has evolved since it first launched back in 2003. The concept is very simple a social network for Professionals.

Today it’s feature rich and pretty complex. Given the present economy people are on the move and address books get out of date very quickly. I find LinkedIn a great way to stay connected with people as they keep their profiles updated and it’s no work on my part to constantly update my address book.  That’s the simplest use.

It can also be used to job find jobs, network, look for employees and more. It’s very easy to setup but figuring out the dynamics takes a lot of time and participation.

I have developed a hands on workshop to break down these concepts in a way that is easy to understand. So if you or someone you know had not signed up or has signed up and don’t see the point of it, this course is for you.

If you are looking for a job or employees etc… this is also for you. So register and lets talk LinkedIn.