EyeSee

I presented at the OCRI, Zone5ive event today and I focused on must have social media tools to engage your customers.  As I was preparing for this presentation I needed to figure out a starting point as customer engagement is as vague as being “green”. So I took a look at the websites of companies that typically attended these events to find a starting point.

To explain where I came from I used the analogy of social media being the invitation to the house party and the house being the company website. I went further to stress that if the house either did not exist nor was structurally strong then the party would fail.

So my starting point was reinforcing the house and creating the invitations.

Details are in the following presentation.

My goal was to let the people in the room leave with information that they could use to implement these basic social media tools into their websites and social media marketing mix.

The room was fairly silent with not a lot of questions however I did notice a fair bit of note taking. I guess it’s a very different dynamic from the interactive workshops that I am used to giving.

So if you were at the presentation today and have had time to digest this do you have any further questions? If you do, then drop me a line via this post and we can take it from there. Remember there is not such thing as a stupid question. Also there are other people out there that have the same questions in mind.

Summer is here, although it’s hard to believe due to all the rainy cold days we have been having lately. It’s also the time when most people take their vacations and the office is generally quite and things slow down a little.

So if you are looking for some excitement how about some personal development on the social media front. We have just launched our Social Media Summer Series.

Three great topics to inspire and enlighten you to embark on a social media adventure.

Twitter demystified – July 14th 9:30am-noon

There has been a lot of hype around Twitter lately and most people sign up and don’t know what to do after that. They quickly loose interest. Twitter is a microblog and if used effectively can be very effective communication tool.

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Flickr is a photo sharing site and what has this got to do with anything? Images are interesting and entertaining so what better way to get your message across using an image.

YouTube is a video sharing site and too can be used very effectively from a business perspective. There are many ways and it’s not just about amateur videos but professional ones as well.

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

Blogs are getting increasingly popular today. Wordpress is a free open source content management tool that can be used both as a Blog and to design a website as well.

So why is social media becoming so popular these days? People do spend a fair bit of their time online whether it’s for work, their own personal use or entertainment. As a business it’s very important to have a presence in these places or be part of these communities and connect with them in a meaningful way.

It’s not about spamming them or telling them about your product or service. It’s about establishing a connection with them.

These seminars have been designed to show you the how to as well as the different ways these tools can be used.

Registration

Twitter demystified – July 14th 9:30am-noon

Flickr & YouTube – a key to the success of a Social Media Campaign – July 21st 9:30am-noon

Blog and website design using Wordpress – Aug. 18th 9:30am-noon

So take advantage of this great learning opportunity and sign up for these sessions. See you there.