EyeSee

Mattering 2.0

Hugh MacLeod talks about us wanting to do something that matters.  Social Media is very time consuming however people are passionate and do spend the time participating here.

He wrote a book called Ignore Everybody:  And 39 other keys to creativity.

We are now getting a little history about the world and people. Story about the alpha males going to get KULA. KULA is a sting of shells. So why can’t get kids go and get them. The shells had no inherent value but meaning.

So a photo by itself has no inherent value however once you can share it has value.

iPhone is just a phone however people talk about it. I can access Pay pal from it. Vote for Obama via iPhone.

People congregate around a brand, a person, common interest or social objects.

Ideas can be social objects too.

You can’t drink any more bottled water than you already do. Or buy more wine. Or more tea. you can’t wear more than one pair of shoes at at time. You can’t get two massages at once….

So what grows?

What do marketers sell that scales?

Belief and meaning.

What matters is that which your’s are passionate about.

The internet is where the passionate people go to.

People follow social objects. During the U.S.A election the social object was Obama and another was the BlackBerry.

The reason we talk about Obama, iPhone etc. is because we are social primates. Objects only matter in therms of how they affect human interaction.

Passion is social, hey dude check it out.

Thinking about Nike, Apple, Starbucks they don’t do big things in advertising. They lot’s of little things.

When you walk into the MAC store they find something new every time. A new app, social objects.

Same with Starbucks a new latte or fruit bowl new social objects.

So it’s not about big anymore but lot’s of little things.

What you make is not that important but who you make it with is important.

To find out more

@gapingvoid

gapingvoid.com

gpaingvoidgallery.com

Tags: Hugh MacLeod, meshmarketing

This entry was posted on Thursday, October 22nd, 2009 at 9:24 am and is filed under events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.