Re-cap Social Media Week, Toronto

Posted by Natasha D'Souza on Feb 8, 2010 in Blog, events | 0 comments

Thanks to all the organizers, Social Media Week in Toronto was a huge success. A special thanks goes out to Eli and Jyotika for making all the arrangements. A big thanks to both Michele and Shannon for live blogging via Facebook and CoverIt Live.

I had a blast and thanks to all for attending the Navigating User Generated Content presentation. There were well over 130 people signed up therefore I was not able to offer the interactive workshop I had originally planned, instead I went for a discussion and presentation.

With over 100 peeople in the room it’s always a challenge to know where to start as everyone’s level of understanding will be different. My strategy was for everyone to leave with some new ideas. For the young, it was to raise awareness to the fact that older people did not grow up with this technology and that media was a high budget production by the experts which took a long time. Social media has now changed that by making it available, in real time, byanyone for everyone.

This was followed by some exploration of tools followed by an indepth case studies. I ended with a group discussion on how to use these tools to gain exposure on a tight budget.

So how did I do? Well it’s always hard to tell, I know there was a fair bit of note taking, followed by light bulb moments from the audience during the case studies. So it’s safe to guess that the beginner and intermediate group had some take aways’. It was hard to say if I had something new for the advanced in the room, if any.

To top it all off I was interviewed by Jennifer Hollett from CBC and we had a blast playing traditional media rocks vs social media rocks.

Here’s the segments where they talk about smw on CBC, Connect with Mark Kelly. It’s long but here are the segments when there are mentions 00:01:11-00:01:20, 00:21:38-00:21:48, 00:52:00-01:55:02, Enjoy