Stories from the Front lines of social media (ctd)

Posted by Natasha D'Souza on Nov 30, 2009 in Blog, new media | 0 comments

Quotable quotes

Social media is the invitation to your house party!  (Your house is your website)

The importance of tagging…

“Google juice”

diigo – social bookmarks – a way of tapping into social knowledge-base of Web content

Tip: for your company’s wiki page don’t have it written by the marketing dept. Have employees, customers do it instead – for a better sense of authenticity.

Blogs – company blogs should be integrated into the company website rather than being standalone

Social networks – Facebook. How do businesses participate

- pages – access to ad network

- groups

Remember there are other social networks besides Facebook and LinkedIn, think about where your markets are and find out which SNs are strongly present.

47% of all online users in Cda are on Facebook

Microblogs e.g Twitter. Good for marketing research.

It’s social media so start using the media!

Understand the psychology of social media. e.g. Intel put up photos of their trade show people and speeches because seeing photos brings people closer, makes the customer link stronger.

Use a video to increase survey participationl