Whopper Sacrifice – Facebook Marketing

Posted by Natasha D'Souza on Jun 15, 2009 in Blog, Facebook | 1 comment

Early Jan. 2009 brought a very interesting Facebook application called the Whopper Sacrifice. This application took the world by storm and there was a lot discussion in social media as well as traditional media. What made it so controversial was the uniqueness of the campaign.

The case study was presented at Facebook Camp in Toronto earlier this year, see notes from this session.

If you never heard of this or saw this application here are further details.

Refresh Partners have also given further details on this in terms of the PR and some stats.

Was this campaign successful? That’s up for debate. The goal was for 25k coupons to be given to customers in the U.S.A. They got as far as 23k. That’s close enough and why stop there and not go all the way to 25k?

There were a number of interesting reasons for this. The one aspect of the application was that it violated the Facebook terms of service. There appears to have been discussions between Facebook, Burger King and the other parties involved in the campaign. The application was terminated by Burger King as there was no further desire to invest in changing the application.

So we will never know how this application would have done in the long term however in the short term it generated a lot of publicity for Burger King and set the bar high for creative Facebook Applications.