New Media Tools for Marketing Research
2009 is the year of change when it comes to marketing research. The age demographics have very distinct preferences as to which medium they prefer. Here’s what I am talking about.
The 45 plus category love the phone and paper. If there is a problem their first reaction is to pick up the phone to have it resolved. They are also huge consumers of paper products like glossy brochures, magazines and newspapers.
The 30 plus generation are the ones with busy careers and starting families. They are big on Green and recycle all that stuff that comes in the mail box. They absolutely hate to be disturbed at home by telemarketers and are the first ones to sign up on the do not call list. They consume their information online on their own time and love forums, FAQs etc..
Then you have the 2o somethings that like to text, share and always have their camera phones on hand.
So as a company that specializes in market research just how the heck are you supposed to do your research? It’s a tough economy and everyone is cutting down on their budgets. How can you provide your clients with good data when there are very different mediums.
I will be shedding some light onto what tools are available online to achieve these goals. Come on out to the Marketing Research and Intelligence Associations Season Finale – Meeting the Challenges Ahead
When: Thursday, June 11, 2009
Time: 1:30 pm to 5:30 pm (registration starts at 12:45)
Followed by networking “hors d’oeurves”
Where:Sheraton Hotel 150 Albert Street, Ottawa, ON The Penthouse Room, 17th floor
“As consumer behaviour is evolving rapidly and new technologies emerge seemingly daily, marketing and public opinion research as a discipline and an industry faces important challenges. Hear from leading marketing researchers how the field is changing and how we can meet these challenges over the next decade. Conference participants can ask questions, discuss solutions and network at this half-day conference organized by MRIA’s Ottawa chapter.”
Schedule
| 12:45 pm | Registration/networking |
| 1:30 pm | Opening Remarks
Rick Frank, Dufferin Research, Ottawa chapter President Jeanette Bellerose, PhD, CMRP, Arcturus Solutions, Conference Chair |
| 1:40 pm | “Marketing Research at the Turn of the Decade: Four Key Trends that Affect Your Research“
Nat Stone, CMRP, Manager, Knowledge and Practices at Public Works and Government Services Canada |
| 2:05 pm | “Forget the Margin of Error Debate-What About Focus Groups? The technologies and techniques for qualitative research on the Internet“ Rick Hobbs, CMRP, Vice-President, Leger Marketing |
| 2:30 pm | “New Media Toolkit for Marketing Research: Using social media and crowd sourcing to conduct marketing research“
Natasha D’Souza, Digital Media Strategist, Virtual EyeSee |
| 3:00 pm | Coffee/networking break |
| 3:30 pm | To cell or not to cell, that is the question! Come see if we have the answer… Randa Bell, CMRP, Vice-President, ASDE Survey Sampler |
| 3:55 pm | Key Note: The Future of the Marketing Research Industry: An Insider’s Perspective
Don Mills, CMRP, President & CEO, Corporate Research Associates Inc. |
| 4:30 pm | Panel Discussion
Facilitated discussion between participants and panel members. Norman Baillie-David, CMRP, VP – Director of POR, TNS Canadian Facts, Cam Davis, PhD, CMRP, Managing Director, Social Data Research Keith Neuman, PhD, CMRP, Group VP – Public Affairs, Environics Research Group. |
| 5:30 pm | Networking/Complimentary wine and hors-d’oeuvres |
Flickr Photostream
