Wedding book by Wed Snap
Wedding book is a social network for couples getting married. The wedding market WedSnap Wedding did not work the next one did.
This got great reviews, did a campaign and pursued it as a real business. Trying to get funding was tricky. facebook has a fund available for developers to develop soical appliations.
- think like a VC
- think beyond advertising as a business model
- facebook is people too
Acquired by the largest wedding website called the Knot.
- Starting a business is easy and cheap , 10k
- momentum is your friend
- strategy can be agile too
- focus on propelling app forward
- be different focus on real identity, friends and distribution
The growth path was small from 1k after a week of launch and 10k users after a month. 100k after 3months. Became more engaging and a community was built around it. Distribution outside facebook helped as well.
facebook is VC backed therefore have a long runway before they become profitible. Banner ads did not generate a lot of revenue but transaction based generated more $$
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