Facebook Connect with Matt Wyndowe
Matt Wyndowe is from facebook who is Canadian, originally from Toronto. Been there for two years now. Work with large companies how to leverage facebook.
175million users today and the rate of growth is increasing. These are 30 day active users. Canadians have great engagement stats. 70% of active users in Toronto are on facebook.
Now facebook Connect, what is it? Started back in 2006 got requests for gaming channels, comedy etc.. Being an open company they took this into consideration. People give their real identity. Connect people’s real world friends and solidifying them and bringing them online. Distribution for news feed, invation etc. High quality content spread faster and adopted faster than most technologies in the world. Facebook platform was developed.
Bring in all these applications into facebook and facebook connect takes this out to the web.
Allows you and your website and user to authenticate and interact with their friend through your site in a cost effective way.
1 click login
social filtering
massive diatribution
City Search in NT for reviews for restaurants etc…. If you want to write a review and engage it’s not easy to do. Sign up, find the email and click on link and back to the browser and finally you are there. I have no friends and no photos. This is not a fun place to be right now.
with facebook connect you can sign in with one login. Terms of service is referenced and with one click you are connected. Your profile and your friends from your fb friends that have contributed content on this site will now be available to you. This is social filtering. Click thtough rates go through the roof.
If you were to write a review and share with their friends. This review now goes on the users profile on fb. Out of 120 friends, 40 to 50 will see this, massive distribution.
On innauguration day, on the CNN.com live the widget for seeing what everyone on fcebook was saying or what your friends were saying. CNN.com Live was referenced on the user profiles thus making people click to the CNN.comLive site. 8,500 per minute during Obama’s speech, now social television!!!
NBA all star game, Oscar Red Carpet. Israely election did social television and the last episode of survivor.
Over 6000 web sites have adopted facebook Connect. iPhoto has this integrated. The number of registered users to the site increases by 20%-100%. Soical filtering makes this possible. Each seen by 30-40 friends that generates 1-3 clicks back to the publishing site.
The privacy are two ways, facebook privacy and the third party one. Zinga and iLike have built apps faster using facebook as a primary to login to a site.
Concern about facebook doing major upgrades then loss of content. If a user gives the third party the info. then facebook does not need to know about it.
facebook for business to business
group card.com built an appliation on facebook. built a facebook connect off site flickester, iLike. startups usually build on facebook platform. Big players are not there as of yet but is very appealing to them as they can take advantage of the click through rates.
Part of user website onto facebook? What are the ways to do this? Newsfeed, profile boxes mini apps on the profile.
Flickr Photostream
