Going beyond RSS
The next Podcamp Ottawa session was facilitated byMaurizio Ortolani, who is part of the team at NAC that uses new media to build an online community. He talked about Christopher Millard who produces the NAC podcasts.
They have about 4000 subscribers which translates to twice the capacity of the concert halls. There are over 8000 downloads over the past 6 months. The demographic consists mainly of older people who are the annual subscribers (seniors), high school and university students. He alluded to having reached the glass ceiling with this and maxed out with web programs etc… No increase in 12-16mths.
The older subscribers download the podcasts and burn them onto cd so that they can listen to them on their long drives.
As with any social media medium the podcasts are used to create events and vice versa. Every few months NACO have a live cast, Chris Mallard hosts the podcast. This podcast event is attended by 200 people. The podcasts are also used for regular visiting artists who can have pre. and post recording of events.
The most popular podcast to date is an interview with Peter Hinton from Due South, which resulted in 50k downloads!! These podcasts are also converted into promotional cds’ as part of an incentive program to subscribers.
Jennifer Covert has taken on the role of e-marketing and she shared some of her adventures in this area.
This formed the basis of the discussion.
Charles Hodgson talked about how he had reached the glass ceiling with his podcasts, Podicitionary and had a breakthrough in the past month. He attributes this to doing full text transcripts of his podcasts. Link love, is another great factor in creating Google juice. Almost most of his community are email subscriptions some are through itunes, direct downloads, stumble across due to Google. He did turned on the WordPress stats tracking. He now has some sponsors and his subscribers are very positive about that.
A tip is to use Google to find podcasts as opposed to the search on iTunes.
People are more web oriented than podcast oriented. Why use podcast as a word so come up with a new one. Use audio instead. It’s going to happen organically anyways.
70 percent on comuters. LIsten to ipod who travel a lot. Providing multiple channels to use the medium they way they want . Don’t have to hand code the page anymore as the tools are out there.
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