Social Media for Business Marketing Round Table update

Posted by on Jun 12, 2008 in Blog, events, new media | 2 comments

Last nights Social Media for Business Marketing Round table was at The Code Factory, an event organized by The Ottawa Network.
Since this event was downtown as opposed to the west end, I noticed quite a few new faces, awesome. The panel were highly enthusiastic and many a laugh was had by all.

panel.jpg

The discussion focused around success achieved by using various social media tools. The consensus was that for a successful social media campaign
  • identify what problem you want to solve, your target market etc..
  • use the tool that works for you
  • if that tool does not work then try another until you achiever success
  • it’s a time commitment that you have to consistent with
  • it’s a low cost in terms of financial investment however the rewards are huge

Linda Moran had a very different perspective to add to the discussion, as her challenge is to incorporate Social Media into the marketing strategy for a technology company.

Alec Saunders did have a recorder and I hope he does podcast the event soon.

Here are photos from the event. The Ottawa Network will be alternating their networking events in the west end as well downtown, at The Code Factory.

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2 Comments

  1. Ian Graham
    June 12, 2008

    Hey Natasha, good to see you last night and thanks for the pictures.

    cheers,

    Ian

  2. Jeff Parks
    June 13, 2008

    I’ve put up the Podcast from the meeting at The Code Factory, and included a short introduction as well.

    You can find the Podcast on my blog here:

    http://www.iaconsultants.ca/index.php/2008/06/13/the-code-factory/

    Cheers,
    Jeff Parks

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