Freshbooks in Ottawa

Posted by Natasha D'Souza on Jun 27, 2008 in Blog, events, new media | 1 comment

The last event of the season by Third Tuesday certainly did not disappoint. Saul Cole and Michael Mc?Derment talked about their success with Freshbooks? which is a software as a service company that provides online invoicing and time tracking.

They shared some of their successes in using social media to not just communicate with their customers but to pay attention to them.

Saul gave his views on “Karma Marketing“.

Part of new hire training at Freshbooks, is to answer the customer calls, an excellent way to hear what the real life problems. This does not end here and every employee answers the phone on a rotational basis!!!

Freshbooks has a very creative team that truely thinks outside the box and comes up with innovative ways to market their product e.g. the hangover kits that were hung up on the door knobs of a couple of hotels one night.

It was great to talk to Saul at the end of the evenign and get his input on some of the projects that I am working on.